Unique Selling Points

Read an ASIN's ranked Unique Selling Points and where each is covered in the live listing.

list_asin_usps

Returns the Unique Selling Points (USPs) for an ASIN, ranked by priority. Each USP is a verified selling point behind the product, along with the evidence for it and an assessment of where it's surfaced — or missing — in the live listing.

When it's used

Use it to understand what genuinely sets a product apart and whether the listing is making the most of it. Common questions: what are the top selling points, are they reflected in the title and bullets, and which strong USPs aren't yet surfaced anywhere.

What you can ask

"What are the top USPs for B07XYZ1234 in the US?"

"Which of this product's USPs aren't covered in the title yet?"

"Show the selling points for this ASIN along with the evidence behind them."

Parameters

Parameter	Required	Description
asin	Yes	The 10-character ASIN.
marketplace_id	Yes	Which marketplace (see the Tools page for IDs).

What you get back

USPs ranked by priority. Each one includes:

• Canonical statement — the selling point itself.

• Outcome — what the customer gets from it.

• Differentiator — how it sets the product apart.

• Status — generated, confirmed, rejected, contradicted, or replaced.

• Origin and audience (interest and demographic paths it speaks to).

• Fact — the underlying product fact it's built on (see Facts).

• Listing coverage — whether it appears in the title, item highlights, bullet points, and description, each rated no / partial / yes once assessed.