> For the complete documentation index, see [llms.txt](https://docs.autopilotbrand.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.autopilotbrand.com/autopilot-mcp/tools/list-asin-usps.md).

# Unique Selling Points

`list_asin_usps`

Returns the [Unique Selling Points](/portal-pages/product-page/unique-selling-points.md) (USPs) for an ASIN, ranked by priority. Each USP is a verified selling point behind the product, along with the evidence for it and an assessment of where it's surfaced — or missing — in the live listing.

## When it's used

Use it to understand what genuinely sets a product apart and whether the listing is making the most of it. Common questions: what are the top selling points, are they reflected in the title and bullets, and which strong USPs aren't yet surfaced anywhere.

## What you can ask

> *"What are the top USPs for B07XYZ1234 in the US?"*

> *"Which of this product's USPs aren't covered in the title yet?"*

> *"Show the selling points for this ASIN along with the evidence behind them."*

## Parameters

| Parameter        | Required | Description                                                                            |
| ---------------- | -------- | -------------------------------------------------------------------------------------- |
| `asin`           | Yes      | The 10-character ASIN.                                                                 |
| `marketplace_id` | Yes      | Which marketplace (see the [Tools page](/autopilot-mcp/tools.md#identifiers) for IDs). |

## What you get back

USPs ranked by priority. Each one includes:

* **Canonical statement** — the selling point itself.
* **Outcome** — what the customer gets from it.
* **Differentiator** — how it sets the product apart.
* **Status** — generated, confirmed, rejected, contradicted, or replaced.
* **Origin** and **audience** (interest and demographic paths it speaks to).
* **Fact** — the underlying product fact it's built on (see [Facts](/autopilot-mcp/tools/list-asin-facts.md)).
* **Listing coverage** — whether it appears in the title, item highlights, bullet points, and description, each rated `no` / `partial` / `yes` once assessed.