> For the complete documentation index, see [llms.txt](https://docs.autopilotbrand.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.autopilotbrand.com/autopilot-mcp/tools/list-brands.md).

# Brands

List the brands in your organization with their Brand Voice Instructions.

`list_brands`

Lists the brands in your organization, each with its name, the alternative brand names Autopilot has matched to it, how many of your enrolled ASINs belong to it, and its **Brand Voice Instructions** — the copywriting guidance Autopilot applies to every listing written for that brand.

## When it's used

Reach for this when you want to know which brands Autopilot manages for you, how your enrolled ASINs split across them, or what tone and wording rules a brand's listings are written under. The assistant also uses it to find a brand before asking follow-up questions about it via [Get Brand](/autopilot-mcp/tools/get-brand.md).

## What you can ask

> *"Which brands do we have in Autopilot, and how many ASINs are enrolled for each?"*

> *"What are the Brand Voice Instructions for Acme?"*

> *"Do any of our brands have no Brand Voice Instructions yet?"*

> *"Show me the brands whose name contains 'Jack'."*

## Parameters

| Parameter         | Required | Description                                                                                                    |
| ----------------- | -------- | -------------------------------------------------------------------------------------------------------------- |
| `organization_id` | Yes      | Detected automatically from your login.                                                                        |
| `query`           | No       | Case-insensitive substring matched against the brand name and its alternative names. Omit to list every brand. |
| `page`            | No       | 1-indexed page number for paging through large brand lists.                                                    |
| `per_page`        | No       | Page size (default 25, max 100).                                                                               |

## What you get back

A paged list of brands. Each entry carries:

* **`id`** — the identifier [Get Brand](/autopilot-mcp/tools/get-brand.md) uses to read this brand on its own.
* **`name`** — the brand name as Autopilot writes it into your listings.
* **`alternative_names`** — other spellings and variants of the brand name found in your Amazon data that map to this brand.
* **`enrolled_asin_count`** — how many of your enrolled ASINs carry this brand.
* **`brand_voice_instructions`** — the Brand Voice Instructions text, empty when none have been set.

{% hint style="info" %}
Brand Voice Instructions describe the tone, wording and style Autopilot follows whenever it writes content for a brand. They are set up together with your Autopilot team; the assistant can read them here so you can check what your listings are being written against. If something needs changing, let your Autopilot contact know.
{% endhint %}