Image Content Refresh

Use an ASIN's Unique Selling Points to brief new marketing images for Amazon and other channels.

When you refresh a product's images — the Amazon gallery (main and secondary images), A+ content, or creative for ads, social, and your own store — the hardest part is deciding what each image should say. Autopilot already knows the strongest, verified selling points behind your product, so you can use them as a ready-made creative brief instead of starting from a blank page.

This use case draws mainly on the Unique Selling Points tool, with Facts to back up any claims you put on-image.

Why USPs make a good image brief

Autopilot's USPs are ranked by priority and, for each one, tell you:

• the outcome the customer gets and the differentiator that sets the product apart — the message an image should land,

• the fact and evidence behind it — so a visual claim is substantiated, not invented,

• the listing coverage — where the USP already appears in your live content, which highlights what your imagery may be under-selling.

That's exactly the input a designer or an image-generation tool needs: a short list of the most important, true things to show, in priority order.

How to do it

Ask your assistant to pull the USPs for the ASIN, then turn them into an image plan.

"Using Autopilot, list the top USPs for ASIN B07XYZ1234 in the US. For each one, give me the outcome and differentiator, and whether it's already covered in the listing."

"Draft a secondary-image plan for this ASIN: one image concept per top USP, in priority order, with a short on-image headline and the supporting fact for each."

"Which USPs aren't well covered in the current listing? Those are the ones I want my new lifestyle images to emphasize."

From there you can:

• Prioritize by rank — lead your main and first secondary images with the highest-priority USPs.

• Close coverage gaps — give extra visual weight to strong USPs that are missing or only partially present in the live listing.

• Substantiate claims — before putting a number or claim on an image, ask for the backing fact and evidence so the creative holds up. See Facts.

• Reuse across channels — the same USP brief works for Amazon A+ content, off-Amazon ads, social, and your DTC store, keeping the message consistent everywhere.

USPs and their listing coverage are assessed per marketplace, so pull them for the specific marketplace you're creating imagery for.

Not connected yet? See Setup.