> For the complete documentation index, see [llms.txt](https://docs.autopilotbrand.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.autopilotbrand.com/autopilot-mcp/use-cases/image-content-refresh.md).

# Image Content Refresh

When you refresh a product's images — the Amazon gallery (main and secondary images), A+ content, or creative for ads, social, and your own store — the hardest part is deciding what each image should say. Autopilot already knows the strongest, verified selling points behind your product, so you can use them as a ready-made creative brief instead of starting from a blank page.

This use case draws mainly on the [Unique Selling Points](/autopilot-mcp/tools/list-asin-usps.md) tool, with [Facts](/autopilot-mcp/tools/list-asin-facts.md) to back up any claims you put on-image.

## Why USPs make a good image brief

Autopilot's USPs are ranked by priority and, for each one, tell you:

* the **outcome** the customer gets and the **differentiator** that sets the product apart — the message an image should land,
* the **fact** and **evidence** behind it — so a visual claim is substantiated, not invented,
* the **listing coverage** — where the USP already appears in your live content, which highlights what your imagery may be under-selling.

That's exactly the input a designer or an image-generation tool needs: a short list of the most important, true things to show, in priority order.

## How to do it

Ask your assistant to pull the USPs for the ASIN, then turn them into an image plan.

> *"Using Autopilot, list the top USPs for ASIN B07XYZ1234 in the US. For each one, give me the outcome and differentiator, and whether it's already covered in the listing."*

> *"Draft a secondary-image plan for this ASIN: one image concept per top USP, in priority order, with a short on-image headline and the supporting fact for each."*

> *"Which USPs aren't well covered in the current listing? Those are the ones I want my new lifestyle images to emphasize."*

From there you can:

* **Prioritize by rank** — lead your main and first secondary images with the highest-priority USPs.
* **Close coverage gaps** — give extra visual weight to strong USPs that are missing or only partially present in the live listing.
* **Substantiate claims** — before putting a number or claim on an image, ask for the backing fact and evidence so the creative holds up. See [Facts](/autopilot-mcp/tools/list-asin-facts.md).
* **Reuse across channels** — the same USP brief works for Amazon A+ content, off-Amazon ads, social, and your DTC store, keeping the message consistent everywhere.

{% hint style="info" %}
USPs and their listing coverage are assessed per marketplace, so pull them for the specific marketplace you're creating imagery for.
{% endhint %}

Not connected yet? See [Setup](/autopilot-mcp/setup.md).