# Keyword Impact Reporting

## Keyword Impact Report

The **Keyword Impact Report** shows the measurable impact that Autopilot’s listing optimizations have on your products. Each optimization adds new, high-value keywords to your Amazon listings. Over time, we track how these keywords perform using Amazon’s **SQPR (Search Query Performance Report)** data and show the resulting lift in traffic, purchases, and revenue.

This report helps you see exactly how Autopilot’s optimizations translate into real business outcomes such as more clicks and increased revenue.

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### How to Read the Report

Each row in the report corresponds to a specific keyword that Autopilot added for a product. The fields are defined below:

#### General Product Information

* **Seller** – The seller account name.
* **ASIN** – The specific product identifier on Amazon.
* **Parent ASIN** – The parent ASIN that groups product variations (e.g., size, color).
* **Marketplace** – The Amazon marketplace (e.g., US, DE, UK).
* **Brand** – The brand associated with the product.
* **Value Rating** – 1,2,3 rating based on revenue tier, indicating the relative importance of that ASIN to the overall seller portfolio

#### Optimization Details

* **Optimization Date** – The exact date Autopilot implemented the keyword optimization.
* **Keyword** – The keyword added to the listing. New keywords not previously in the listing copy.
* **Autopilot Rank** – The relative priority of the keyword within Autopilot’s optimization model.
* **Avg Purchase Price** – The average price at which the product was purchased during the tracked period.

#### Performance Impact (Amazon SQPR Data)

* **After Optimization SQPR ASIN Clicks (All Time)** – Total number of customer clicks your ASIN received for this keyword since the optimization date.
* **After Optimization SQPR ASIN Purchases (All Time)** – Total number of purchases attributed to your ASIN for this keyword since optimization.
* **After Optimization SQPR ASIN Clicks (L90D)** – Customer clicks for this keyword in the last 90 days.
* **After Optimization SQPR ASIN Purchases (L90D)** – Purchases from this keyword in the last 90 days.

#### Revenue Attribution

* **After Optimization Revenue Impact (All Time)** – The total revenue impact (clicks × average purchase price) generated from this keyword since optimization.
* **After Optimization Revenue Impact (L90D)** – Revenue impact from this keyword in the last 90 days.

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### Why This Matters

The Keyword Impact Report ties together **Autopilot’s optimization actions** with **Amazon’s performance data**. It demonstrates:

* Which keywords are driving incremental traffic and purchases.
* Impact on clicks over time
* The real revenue impact of adding optimized keywords.

Because SQPR data is refreshed regularly, keyword performance may continue to evolve, and new data points are updated automatically.


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