Optimization History
The Optimization History page shows a timeline of all listing optimizations that Autopilot has submitted across your organization, grouped by Parent ASIN. This gives you a high-level view of optimization activity, with the ability to drill into individual ASINs for full detail.
Timeframe Filter
Use the timeframe selector to control the date range:
L30D – Optimizations from the last 30 days (default)
L90D – Optimizations from the last 90 days
All time – Every optimization since enrollment
Custom – Select a specific date range
Optimization Cards
Each card represents a Parent ASIN (or a standalone Child ASIN if no parent exists) and shows the most recent optimization activity within that group. Cards are grouped by date.
Product Image and Title
ASIN Badge – The Parent ASIN (or Child ASIN if standalone) with a Parent/Child label
Marketplace Link to the live Amazon listing
Variations – The number of child ASINs and variation type (e.g., "2 variations (Size / Color)")
Last Optimized – The date and time of the most recent optimization
Attributes – Which listing fields were updated (e.g., Title, Bullet points, Search terms, Description)
SEO Score – The current score, color-coded by performance level, with a delta badge showing the change from the previous score. See SEO Score for details on how the score is calculated.
At the bottom of each card, an optimization count shows the total number of optimizations across this parent and its child ASINs within the selected timeframe (e.g., "4 optimizations across this parent and its 2 child ASINs in the last 90 days").
Expanded Details
Click on any card to expand it and see the details of the most recent optimization within that group. The expanded view shows a "Latest on ASIN" label indicating which specific Child ASIN (or the Parent ASIN itself) was most recently optimized.
Content Changes
For each modified listing field, a side-by-side comparison is displayed:
Before (left) – The listing content prior to optimization
After (right) – The new content submitted by Autopilot
Note: the content changes reflect what was submitted to Amazon. It does not necessarily reflect what is currently live on Amazon, as Amazon may reject the update or the content may be overwritten after going live. See the Core Information tab on the Product Page for the status on what is currently live.
Keyword Changes
A summary of keyword-level impact is shown alongside the content comparison. Each keyword is listed with its rank and categorized by how it was affected by the optimization:
Added
Green
Keyword was added to the listing for the first time.
Removed
Red
Keyword was removed from the listing.
Promoted
Purple
Keyword was moved to a more prominent field (e.g., from Bullets to Title).
Demoted
Orange
Keyword was moved to a less prominent field (e.g., from Title to Description).
Kept
Blue
Keyword remained in the same field or at the same prominence level.
Field prominence follows the hierarchy: Title > Bullet Points > Description > Search Terms.
Click on any change type label to reorder the keyword list, focusing on keywords with that specific change type. A search field is also available to find specific keywords.
Restriction Tags
Keywords may also display restriction tags that indicate how Autopilot is permitted to use them:
Banned
The keyword is excluded from all listing content.
Restricted
The keyword is restricted to backend search terms only and will not appear in the title, bullets, or description.
Brand
The keyword is a brand term.
Superlative
The keyword contains a superlative claim (e.g., "best", "strongest") which may require substantiation on Amazon.
Special Char
The keyword contains special characters.
Amazon Status
The submission status for each SKU is displayed, confirming whether Amazon has accepted the content update.
Viewing Full ASIN History
To see the complete optimization history for a specific Parent or Child ASIN, click View full history at the bottom of the expanded card. This takes you to the ASIN Optimization History page for that product.
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