# ASIN Optimization History

The ASIN Optimization History page shows the complete optimization timeline for a single Parent or Child ASIN. You reach this page by clicking **View full history** from a card on the main [Optimization History](https://docs.autopilotbrand.com/portal-pages/optimization-history) page, or via the **Optimization History** link on the [Core Information](https://docs.autopilotbrand.com/portal-pages/product-page/core-information) tab of a Product Page.

## Page Header

The header identifies the specific ASIN and product:

* **Product Image** and **Title**
* **ASIN Badge** with Parent/Child type
* **Marketplace Link** to the live Amazon listing
* **Variations** count and type (for Parent ASINs)

## Timeframe Filter

Use the timeframe selector to control the date range:

* **L30D** (default)
* **L90D**
* **All time**
* **Custom** date range

## Optimization Cards

Each card represents a single Autopilot optimization for this ASIN, grouped by date. Each card shows:

* **Last Optimized** – The date and time of the optimization
* **Attributes** – Which listing fields were updated (e.g., Title, Bullet points, Search terms, Description)
* **SEO Score** – The score at the time of this optimization, with a delta badge showing the change. See [SEO Score](https://docs.autopilotbrand.com/metrics/seo-score) for details.

## Before/After Comparison

Click on any card to expand it and see the full optimization details:

### Content Changes

For each modified listing field, a side-by-side comparison is displayed:

* **Before** (left) – The listing content prior to optimization
* **After** (right) – The new content submitted by Autopilot

Note: the content changes reflect what was submitted to Amazon. It does not necessarily reflect what is currently live on Amazon, as Amazon may reject the update or the content may be overwritten after going live. See the [Core Information](https://docs.autopilotbrand.com/portal-pages/product-page/core-information) tab on the Product Page for the status on what is currently live.

### Keyword Changes

A summary of keyword-level impact is shown alongside the content comparison. Each keyword is listed with its rank and categorized by how it was affected by the optimization:

| Change Type  | Icon   | Meaning                                                                        |
| ------------ | ------ | ------------------------------------------------------------------------------ |
| **Added**    | Green  | Keyword was added to the listing for the first time.                           |
| **Removed**  | Red    | Keyword was removed from the listing.                                          |
| **Promoted** | Purple | Keyword was moved to a more prominent field (e.g., from Bullets to Title).     |
| **Demoted**  | Orange | Keyword was moved to a less prominent field (e.g., from Title to Description). |
| **Kept**     | Blue   | Keyword remained in the same field or at the same prominence level.            |

Field prominence follows the hierarchy: **Title > Bullet Points > Description > Search Terms**.

Click on any change type label to reorder the keyword list, focusing on keywords with that specific change type. A search field is also available to find specific keywords.

#### Restriction Tags

Keywords may also display restriction tags that indicate how Autopilot is permitted to use them:

| Tag              | Meaning                                                                                                           |
| ---------------- | ----------------------------------------------------------------------------------------------------------------- |
| **Banned**       | The keyword is excluded from all listing content.                                                                 |
| **Restricted**   | The keyword is restricted to backend search terms only and will not appear in the title, bullets, or description. |
| **Brand**        | The keyword is a brand term.                                                                                      |
| **Superlative**  | The keyword contains a superlative claim (e.g., "best", "strongest") which may require substantiation on Amazon.  |
| **Special Char** | The keyword contains special characters.                                                                          |

### Amazon Status

The submission status for each SKU is displayed, confirming whether Amazon has accepted the content update.