Keyword Bank

The Keyword Bank is a comprehensive view of all keywords tracked for a product. It combines data from Amazon's Search Query Performance Report (SQPR), advertising campaigns, and third-party sources to give you a complete picture of keyword coverage and performance.

The Keyword Bank is only available for Child ASINs. Parent ASINs do not have keyword data, as keywords apply to individual product listings. For Parent ASIN level optimizations, Autopilot aggregates child-level keyword data automatically when creating the most relevant content.

Filters

Use the filter bar to narrow down the keyword list:

Filter	Options	Description
Restriction	All, Brand Only, Banned	Filter by keyword restriction status. Brand Only keywords are reserved for brand-specific use. Banned keywords are excluded from optimization.
Location	All, Title, Bullets, Desc, S.Terms, Not Included	Filter by where the keyword currently appears in the listing, or find keywords that are not yet included.
Source	All, SQPR, Ads	Filter by data source.
Content Theme	Varies by product	Filter by seasonal or thematic content group, when available.
Search	Free text	Search for a specific keyword or phrase.

Keyword Table

The table displays each keyword with its ranking, restriction status, and performance data across multiple sources.

Core Columns

Column	Description
Keyword	The keyword or search phrase. Restriction tags (Banned, Restricted, Special Char, Superlative) appear as labels next to the keyword when applicable.
Restriction	A colored indicator dot: green (allowed), yellow (brand/backend only), or red (banned).
Rank	Autopilot's internal ranking for this keyword based on relevance and performance.
Included	The most prominent listing field where this keyword currently appears, blank if not yet included. Prominence is defined as Title > Bullet Points > Search Terms > Description.

Amazon SQPR Data

Data from Amazon's Search Query Performance Report, updated monthly:

Column	Description
Date	The reporting period for the SQPR data.
Score	The keyword's search query score.
Volume	Estimated search volume.
Clicks	Number of clicks attributed to this keyword.
Click Share %	Your product's share of total clicks for this keyword.
Purchases	Number of purchases attributed to this keyword.
Purchase Share %	Your product's share of total purchases for this keyword.

Sourced Data

Third-party keyword intelligence data:

Column	Description
Date	The reporting period.
Volume	Estimated search volume from the third-party source.
Relevancy	A relevancy score (0–1) indicating how relevant this keyword is to the product.

Amazon Ads Data

Data from Amazon Advertising campaigns:

Column	Description
Date	The reporting period.
Impressions	Number of ad impressions for this keyword.
Clicks	Number of ad clicks.
Conversions (14d)	Number of conversions within a 14-day attribution window.
Click Rank Rec	Recommended rank based on click performance.
Conv Rank Rec	Recommended rank based on conversion performance.

Sorting

Click any column header to sort the table by that column. Click again to reverse the sort direction. A chevron icon indicates the active sort column and direction.