Autopilot is a tool for eCommerce merchants and third party providers working with multiple sellers to analyze and operate brands.

Our Getting Started section outlines the account setup onboarding process

The AI Operations Assistant section focuses on detailing our Autopilot Listing Optimization features

Autopilot is your AI to make brand operations across Amazon & Shopify easier, better, and more profitable. Sellers can also assign access to the insights to third parties such as aggregators or agency partners.

Getting Started

• The details for sellers to connect their account are outlined inCreating a User Account

• Details around sharing access with third parties such as aggregators or agencies are detailed in Manager Accounts

1.Connect to an Amazon Seller Central account

• In the Data Services section of the Settings page, choose the Amazon Seller Central service for the relevant region and click Connect to enter the account authentication process via your Amazon Seller Central account

2.Confirm the scope of the data insights that you want to connect

• In order to receive the full scope of data insights from Amazon Seller Central now or in the future (for example for inventory related alerts, product listing recommendations, financial data), we highly recommend selecting the Full Operations Assistant Scope

• If you only wish to connect the more limited financial data from Seller Central (e.g. for a Profit & Loss statement and Brand Valuation use-cases), you can click on More options and select the Basic Financial Reporting Scope option

3.Complete the authorization process in Amazon Seller Central

• Once you click on Connect, you will be redirected to the Amazon Seller Central login page or directly to your account if you are already signed-in

• The overview of data to be accessed by Autopilot will be listed, reflecting the scope chosen in step 2

• The consent page will ask you to grant Autopilot access to the data by clicking on Confirm

4.Confirm your successful account connection

• Upon successful authentication, the relevant Amazon Seller Central account will appear in the Data Services section of the Settings page as shown below

• You can use the Selling Partner ID listed in the card to double-check that you connected the correct account

• The marketplaces (countries) that are part of the Amazon Seller Central connection are also listed as shown below

• Autopilot can now access Amazon Selling Partner API for the listed Amazon Seller Central account in order to generate brand performance insights

If you still wish to disconnect an existing Amazon Seller Central, Amazon Advertising or Shopify account from Autopilot, then the following pages outline how to revoke access to each account type:

Disconnecting Amazon Advertising Accounts

Disconnecting Amazon Seller Central Accounts

Disconnecting Shopify Accounts

In order to connect ecommerce stores to Autopilot for generating brand performance insights, sellers need to create a Autopilot user account:

1. Navigate to the relevant sign-up page

• if you plan to share insights with another existing organization (such as an aggregator or brand house), they will share a specific invite link with you so that brand insights are automatically shared with them. The ecommerce partner company name will be included on the sign-up page (Acme Corporation in the example screenshot below)

2. Enter the required details

• E-mail: this acts as the Autopilot account username for logging into the platform

• Company name: this should reflect the name of the specific ecommerce store you will be connecting and will be used as the seller name in reports and visualizations generated by Autopilot

• First Name / Last Name

• Password: create and confirm a strong password for your account

• Accept Terms & Conditions: please read and agree to the Terms of Service, Privacy Policy and Terms of Conditions in order to complete the account creation process

3. Enter the Settings page and onboarding guide

You will now automatically enter the Settings page and onboarding process.

The settings page guides you through the required onboarding steps.

Click on the relevant links below for more details on each:

• Confirmation of your Autopilot account (via the email received in your inbox)

4. What if I forgot my login password?

2. On the Organization dashboard page, click Add Seller and choose between the following options:

1. Connect to an Amazon Advertising Account from Autopilot

• In the Autopilot Settings page > Data Services section, choose the Amazon Advertising service for the relevant region and click Connect to enter the account authentication process via your Amazon Advertising account

2. Complete the authentication process in the Amazon Advertising account

• Once you click on Connect, you will be redirected to the Amazon Advertising Account login page or directly to the account if you are already signed-in

• The consent page will ask you to grant Xapix (the legacy name for Autopilot) access to the data outlined in the page description by clicking on Allow

• You will now be redirected back to the Autopilot settings page

3.Confirm your successful account connection

• Upon successful authentication, the relevant Amazon Advertising Account will appear in the Data Services section of the Settings page as shown below

• Autopilot can now access Amazon Advertising API for the listed Advertising account in order to generate brand performance insights

Revoking Amazon Advertising API Access

• Note: to avoid mix-ups, we suggest opening the link in an incognito/privacy tab of your browser and signing in with relevant account credentials

• Seller Reporting by Xapix will appear under the listed Apps and Websites, with the Remove button enabling users to revoke the authentication

Revoking Access

Seller Central Account: Amazon Selling Partner API

• You can revoke access at any time by clicking on the Disable action for the Seller Reporting by Xapix application

The upgrade option is available for sellers that started on the Basic Financial Reporting Scope and want to upgrade to the Full Operations Assistant Scope in order to receive all available insights from features such as the AI Operations Assistant - including product rating, inventory and product performance data not available in the basic scope.

The current scope of you Seller Central account is showing on the Seller Settings page, with the Basic icon shown along with the Upgrade button if you are on the Basic Financial Reporting Scope and the Ops icon showing if the account is already on the Full Operations Assistant Scope (see screenshots below).

How to Upgrade:

1. On the Seller Settings page, click on the Upgrade button for your Amazon Seller Central account connection

• The Basic icon indicates that this connection has not been upgraded so far

• The Upgrade button allows you to initiate the upgrade process

2. Confirm the new scope of data access in Amazon Seller Central

• Once you click on Upgrade, you will be redirected to the Amazon Seller Central login page or directly to your account if you are already signed-in

• The consent page will ask you to grant Autopilot access to the data outlined in the page description by clicking on Confirm

3. Confirm the successful connection on the Settings page

• The successful upgrade will result in the Ops icon being displayed instead of Basic

• The Upgrade button will no longer be visible

4. Revoking Access

• You can revoke access at any time by clicking on the Disable action for the Operations Management by Xapix application

Organization and User Settings can be accessed via the user icon that is always visibile in the top right-hand corner.

Various options are available on this page, details of which can be read below:

1. On the Organization dashboard page, click Add Seller

2. Under Create, enter the Seller name and click +

Uninstalling a custom app

Revoking access / uninstalling the Xapix DTC & Amazon Performance app

• After installation, the DTC & Amazon Performance application will appear under Settings > Apps and sales channels in your Shopify admin account as shown in the screenshot above

• The app can be uninstalled by clicking on Remove and then Delete in the prompt that appears, or by clicking Delete on the application specific page directly

1. On the Organization dashboard page, click Add Seller

   • Under Invite, click on the clipboard icon to copy the link

2. Share the invite link from your dashboard page with the sellers you wish to invite, please note:

   • The same registration link can be shared with any number of different sellers

   • The invited seller should have relevant access levels (ideally admin access) to the accounts you want to receive insights for

1. Upon receiving the link, the Seller is asked to share brand insights with your company via Autopilot by creating an Autopilot user account

   • The account registration page confirms that your company (Acme Corporation in the example below) has invited the seller

   • In order to proceed, the seller is asked to create an Autopilot user account by confirming their email address, company name, password and accepting the terms & conditions

The Settings page guides sellers through the required steps. Click on the relevant links below for more details on each:

• Confirmation of their Autopilot account

5. Successful seller connections are confirmed on the Seller Settings page

• On the Settings page > Data Services section, you can confirm which accounts the seller has successfully connected to Autopilot as shown in the screenshot below

1. You can invite other users to your organization via the + Invite User button, which is always visible in the top right hand corner of the application. Alternatively, you can use the Send Invitation button on the Organization Settings page.

1. Simply enter the email address of the user you would like to invite and click Send Invitation

2. Once they accept the invitation, you will receive a confirmation email too

1. To upgrade to a paid plan, you can click on the the FREE / UPGRADE icons that appear whenever you click on the User Icon in the top right hand corner of the application. Alternatively, you can navigate to the Settings Page and access the upgrade flow via the Subscription component

1. You will then be taken through the pricing options and simple process for accessing your free 14 day trial

The Listing Strength alert is designed to highlight products that exhibit a low listing strength score, signaling opportunities for optimization using our recommendations.

Every product listing has potential areas for improvement. A strong listing doesn't only showcase your product effectively but also ensures it reaches a broader audience. The Listing Strength score is a reflection of how well a listing is optimized based on several key factors. Identifying listings with a low strength score can pave the way for significant improvements.

How the Listing Strength Score is Calculated:

The Listing Strength score is not just an arbitrary number. It is a calculated metric that takes into account:

1. Space Utilization: How effectively the available space in the listing is used

2. Keyword Utilization Potential: The extent to which relevant keywords are integrated across the listing elements, maximizing visibility and search relevance

The Top Listing Optimization Opportunities component on the Operations Assistant page is the best entry point for you to start optimizing - surfacing the top optimization opportunities for you to act on based on their potential profit impact. Simply click Generate Recommendations to jump straight into the optimization process.

There are currently 5 types of opportunity alerts for product listing updates that are surfaced in the component:

Overview

Keyword Opportunities empower you to enhance your Amazon listings by filling unused space in your Title and/or Search Terms (Backend Keywords) with high-ranking keywords in just a few clicks.

How to Use

2. Review: Click Optimize / Take Action to see the suggested before and after changes to your Title and/or Search Terms

3. Accept: once satisfied, click Accept to proceed to the final confirmation window. Alternatively, you can Edit or Reject the suggestion

1. Submit: as a final confirmation, click Submit in the final dialog

Features

Automatic Space Utilization

• Detection: Autopilot scans your title (max 200 characters) and search terms (max 250 bytes) for available space

• Efficiency: Never miss an opportunity to fill every available byte with high-value keyword

Data-Driven Keyword Selection

• Algorithm: Our system uses a sophisticated algorithm to select keywords from our Keyword Bank

• Customization: Keywords are chosen to fit precisely into the remaining space of your Title and/or Search Terms

Instant Keyword Opportunity

• Alerts: Receive immediate notifications when there is an opportunity to optimize

• One-Click Action: Review and apply suggested keywords with one click

Benefits

• Maximized SEO: Fully utilize your keyword allocation to improve search visibility

• Simplified Process: No more manual keyword research and testing. Our system suggests, you approve.

• Speed to Market: Implement the changes and update your Amazon listings instantly

Autopilot Listing Optimization automates the process of improving your Amazon listing performance, by prioritizing opportunities based on profit impact, recommending changes for you to review (across the listing Title, Bullet Points, Descriptions and Search Terms) and enabling you to submit your approved changes directly to Amazon.

Getting Started

The Top Listing Optimization Opportunities component on the Operations Assistant page is the best entry point for you to start optimizing - showing the top 5 optimization opportunities for you to act on based on their potential profit impact. Simply click Optimize to jump straight into the optimization process.

There are currently 2 flight-levels for optimizing:

Overview

The "Optimization Opportunity: Bullet Points" alert is a new tool in Autopilot's listing optimization suite, focused on enhancing your product listings through improved bullet points.

Features

Targeted Alert System

• Function: Identifies listings with potential for more impactful bullet points.

• Benefit: Pinpoints exact areas in your listings for enhancement.

Enhanced Optimization Flow

• Process: Click 'Take Action' to enter the Listing Optimization workflow.

• Outcome: Receive tailored recommendations for bullet point improvements, using high-value keywords from our keyword bank.

Focused Improvements

• Objective: Refine crucial listing elements for superior performance.

• Advantage: Direct focus on bullet points, a critical factor in customer engagement and conversion.

Why It's Important

• Strengthen Your Listings: Enhance engagement and conversion through powerful bullet points.

• Streamlined Process: Eliminate guesswork; our alerts direct you to key improvement areas.

• Quick and Efficient: Easy-to-implement recommendations for real-time listing enhancements.

Getting Started

1. Notification: Watch for "Optimization Opportunity: Bullet Points" alerts in your Autopilot dashboard.

2. Action: Click 'Take Action' upon receiving an alert.

3. Optimization: Review the suggested enhancements.

4. Implementation: Apply changes with a click to instantly upgrade your listings.

Transform your bullet points into compelling features that capture customer interest and drive conversions.

The Empty Listing Attribute alert surfaces products that are completely missing one or more listing elements. As an Amazon listing can be published without Bullet Points, a Description or Search Terms, it can happen that these are neglected.

With each element allowing you to include relevant keywords for indexing on and some giving you the opportunitiy to make your product more compelling to users, these are "no brainer" opportunities that can only benefit with an update provided by Autopiot.

How the Missing Listing Elements alerts are triggered

BSR (Best Seller Rank) plays a pivotal role in product discoverability and overall performance on Amazon. A decline in BSR can affect both sales and product visibility. This alert suggests that it might be the right time to refresh your listing, incorporating new keywords to rejuvenate your product's rank.

How to Use the Alert:

1. Activation: Upon receiving the alert, you have the option to act immediately

Criteria for Alerts:

To ensure relevance and reduce unnecessary notifications, the alert system is designed around specific parameters:

1. Time Frame for BSR Calculation: BSR averages are assessed over 2-week intervals

2. Consistency in Decline: The product's BSR should exhibit a decline across three consecutive 2-week intervals

3. Significance of Drop: Each observed decline between intervals should be at least 20%

Categories:

While the system provides alerts for both main and sub-categories, it's worth noting that the Top Listing Optimization Opportunities section in Autopilot will primarily focus on the more crucial sub-categories, ensuring you get the most actionable insights.

A Child ASIN (Amazon Standard Identification Number) refers to individual product variants under a Parent ASIN. For example, a specific color and size of a T-shirt will have its own Child ASIN.

The Child ASIN Listing Optimization feature recommends changes across the following listing elements of a child ASIN:

• Title: Tailor titles for each variant.

• Bullet Points: Create compelling bullet points specific to each Child ASIN.

• Description: Optimize descriptions to feature variant-specific attributes.

• Search Terms: Customize search terms to improve discoverability.

How to Use

A Parent ASIN (Amazon Standard Identification Number) acts as a container for Child ASINs, grouping together related product variants. While the Parent ASIN itself is not directly listed for sale on Amazon, it plays a vital role in organizing associated Child ASINs and provides a base structure for the product listing.

The ability to optimize at the Parent ASIN level offers a streamlined way to manage multiple Child ASINs. By using this optimization mode, you can make changes to the Title, Bullet Points, Description, and Search Terms that are then cascaded down to all associated Child ASINs.

This feature utilizes editable templates with placeholders like [SIZE] and [COLOR] for variant-specific data, automating and simplifying the process of keeping multiple listings coherent and optimized.

Features

• Auto-Cascading Changes: Edit Title, Bullet Points, Description, and Search Terms for all Child ASINs at once

• Templated Recommendations: Use editable placeholders like [SIZE] and [COLOR] for placing variant-specific data into the listing

• Submit Multiple Changes to Amazon: Changes propagate automatically to all associated Child ASINs and related SKUs, with the option to deselect specific Child ASINs if necessary before submitting them all to Amazon in one go

How to Use

1. After clicking on Optimize Listing Performance, recommendations are generated and start appearing next to the current Title, Bullet Points, Description and Search Terms as they are made available

3. In order to proceed, accept at least 1 listing element (e.g. Title). Alternatively, you can also:

   • Edit the recommendations: the pencil icon in the bottom right of each recommendation allows you to Edit the recommendation before proceeding

   • Reject specific recommendations: a feedback dialogue will appear for that item, asking you to send useful information back to us so that we can learn and improve recommendations on the next try

1. Once you have reviewed the recommendations and clicked to Proceed with at least 1 listing element update, the Update Child ASIN button will be enabled on the final review page

2. Clicking on Update Child ASIN will submit the update to Amazon. Note: this will update all the Seller SKUs associated with that Child ASIN and marketplace

Optimization Status Overview

Submitted to Amazon 🕣

This status means the changes have been to submitted to Amazon but we have not yet confirmed whether they are live or not.

If we detect that the submitted changes did not go live within 24-48 hours, we flag the Optimization as Rejected by Amazon. The reason for the changes not going live may differ from case-to-case.

The following are the suggested next steps in line with Amazon Seller Central help center:

• If you are not the brand owner, you may need to provide proof supporting the suggested changes to the product detail page and therefore have to contact Amazon Seller Central separately to provide this

• If you are the brand owner, ensure you have registered the products in question to your brand

Live on Amazon ✅

Good news, with this status we have confirmed that your changes went live!

Please note: this currently does not flag changes to Search Terms only.

As time passes and the amount of Autopilot listing optimizations on a specific product increase, the Autopilot Updates component comes into play for monitoring the update history.

Submitting listing changes to Amazon unfortunately does not guarantee that the changes will go live on the actual product details page. As multiple sellers can sell the same product through a single detail page, Amazon evaluates each contribution closely and may choose not to add the submitted changes to the product details page.

This is where our Listing Optimization Monitoring component comes into play. It provides a seller-level overview of all the optimizations which have been submitted to Amazon through Autopilot. If we detect that the submitted changes did not go live within 24-48 hours, we flag the Optimization as Rejected by Amazon.

Stay up-to-date and in control of your Autopilot listing optimizations with our suite of monitoring features.

Resources:

1. For the current listing details in the Parent ASIN flow, the Child ASIN variation with the highest listing strength is chosen in order to have the best case for comparison

2. After clicking on Optimize Listing Performance, recommendations are generated and start appearing next to the current Title, Bullet Points, Description and Search Terms as they are made available

4. Child ASIN data Placeholders are shown between [ ] brackets, that will be filled dynamically with the relevant Child ASIN variation data. The following placeholders will show when available:

   • [PRODUCT_TYPE]: in the 4th bullet point for dynamically including the product type in the templated text

   • [SIZE]: in the Title and 4th Bullet point for dynamically including the size data per child ASIN

   • [COLOR]: in the Title and 4th Bullet point for dynamically including the color data per child ASIN

   • [STYLE]: COMING SOON - will also be shown in the Title and 4th Bullet point for dynamically including the style data per child ASIN

5. Accept at least 1 listing element to enabled the Proceed button. Alternatively, you can also:

   • Edit the recommendations: the pencil icon in the bottom right of each recommendation allows you to Edit the recommendation before proceeding. This includes the placement of the placeholders referred to above, thought the placeholders themselves must be written in exactly the same way to work.

   • Reject specific recommendations: a feedback dialogue will appear for that item, asking you to send useful information back to us so that we can learn and improve recommendations on the next try

1. Once you have reviewed the templated recommendations and clicked to Proceed with at least 1 listing element update, you will move on to the Confirm stage.

2. The Update Child ASINs button is enabled, confirming how many Child ASINs will be impacted by the change (as 1 Parent ASIN can be mapped to multiple Child ASINs).

3. The table below lists the exact changes to each listing element that will be submitted to Amazon per Child ASIN, thereby detailing the variant specific data coming through [COLOR], [SIZE], [STYLE], [PRODUCT_TYPE] placeholders shown in the previous step. Specific Child ASINs can be deselected in the table if you would like to exclude them from the optimization.

4. The Go Back to Edit button can be used to make more changes before submitting.

Overview

The Keyword Bank is an integral part of Autopilot's Listing Optimization feature. Keyword data is imported from multiple sources for each product and ranked based on the likelihood of users to click and convert when seeing your product on the Amazon search results page for those queries.

The keyword bank then automatically injects the highly relevant Amazon search terms into your Autopilot listing recommendations to enhance product page views and conversions.

In the listing optimization flow, keyword bank details are displayed within the Keyword Ranking table. It shows the ranked keyword list and indicates which keywords have been newly added to the recommendation (New) and which were already part of the existing listing (Existing). These are then highlighted across the current/new details below it. When keywords are no longer included in the suggestion or are removed as you edit, the line relevant row in the table will turn dark to indicate this.

Features and Benefits

1. Keyword Bank

What is the Keyword Bank?

The Keyword Bank serves as a repository of Amazon search terms, specifically tailored for each ASIN/marketplace combination in your portfolio. It's designed to improve the relevance and performance of your Amazon listings.

Features

• Automated Keyword Ingestion: Ingests around 200 Amazon search terms per ASIN/marketplace combination

• Ranked Keywords: Keywords are ranked based on their likelihood to click and convert, utilizing data from multiple sources

• Automated Keyword Tagging: Adds an extra layer of brand safety within the listing recommendation process by excluding terms that users are searching for but that you would not want to include in your listing, such as competitor brand names

Benefits

• Increased Relevance and Conversion: The Keyword Bank enhances the performance of your Amazon listings by automatically injecting highly relevant keywords that users are searching for on Amazon

• Brand Safety: The automated keyword tagging mechanism ensures that your listings remain clear of unwanted words

2. Keyword Injection Indicators

Features

• Allows you to track which keywords have been automatically injected into the listing recommendation.

Benefits

• Offers deeper insights into where top-ranking keywords from the Keyword Bank are placed within your listing.

• Enables you to pair high-ranking keywords with compelling content, designed to maximize conversions.

How to Benefit from These Features

The Keyword Bank and Keyword Injection Indicators are built into the Listing Optimization feature. While you can't directly access the Keyword Bank, its influence is evident in the listing recommendations you receive.

2. Keyword Injection Indicators: While reviewing your listing recommendations, look for the Keyword Injection Indicators. These will show you exactly where each keyword has been placed within your listing

The Net Sales and Contribution Margin values on the Seller Momentum page are shown at the brand level.

Amazon does not provide brand level financial reporting, therefore the brand level Net Sales and EBITDA metrics have been calculated using a bottom-up approach, aggregating sales and cost data that are attributed to specific SKUs and then mapping them to the relevant brand.

This means that some costs are currently not included at the brand level, leading to differences in Brand P&L and overall Seller P&L metrics.

The main costs currently not included in the brand level metrics are:

• Specific Fees within the following P&L Line Items

  • FBA Inbound Fees: e.g. Labeling Fee

  • Inventory Adjustment Fees: e.g. Warehouse Damage

  • FBA Reimbursement Fees: e.g. Reimbursement Clawback

  • Product Returns: e.g. A2ZGuaranteeRecovery Adjustment

  • FBA Storage Fees: e.g FBA Storage Fee

  • Other Income: e.g. Buyer Recharge

  • FBA Disposal Fee: e.g. FBA Removal Fee

  • Other Platform Fees: e.g. Vine Fee

  • FBA Outbound Fees: e.g. BubblewrapFee

  • Selling Fees: e.g. Subscription

  • FBA Inbound Freight Fee: e.g. FBA International Inbound Freight Fee

The Products page contains a sortable and searchable table containing relevant data for all your products:

• Select any timeframe in the last 60 days by clicking on the calendar icon

The Listing Performance screen is where you can view Listing Performance KPIs, run Listing Optimizations and view the Product Performance Graph.

Listing Performance KPIs

The KPI 4 cards at the top of the screen display listing performance KPI trends at a glance (Page Views, Conversion Rate, Units Sold) and the current product Listing Strength score, which is based on factors such as space and keyword utilization potential across the listing elements (Title, Bullet Points, Description, Search Terms).

Listing Optimization

Autopilot Update History

Product Performance Graph

Shows the performance of a specific product over time, on a given marketplace, by surfacing the following metrics:

• Product Conversion Rate: the conversion rate on Amazon is defined as the Unit Session Percentage on Amazon (Units Sold / Sessions *100), the closest proxy to classic ecommerce conversion rates, in line with Amazon's reporting

The graph also flags Listing Updates in that period, with details shown on hover about which elemant was updated, allowing you to track the impact of changes implemented.

With the Brand Voice Input feature, you can refine our AI-based listing recommendations by tailoring them to your brand's unique voice. This ensures that your product listings are more consistent with your brand's image and tone.

Steps to Adding Your Brand Voice:

1. Go to the seller settings page to start adding your Brand Voice data

2. Map Amazon Brand Names to Your Preferred Spelling:

• Why It's Useful: Amazon product catalogs sometimes have inconsistencies in brand names

• What You Can Do:

  • Link any detected brand names to your preferred spelling

  • This is great for merging various spellings, variations, or legacy brand names into your chosen current brand name

3. Choose Your Preferred Formality:

• Why It's Useful: Some brands like to be more informal than others depending on their target market. For German listings (and other languages that will be rolled out in the future), this setting is essential as there is a big difference between formal (Sie) and informal language (du).

• What You Can Do: pick from two options

  • Formal: Ideal for a professional, authoritative tone

  • Informal: Best for a friendly, relatable approach

4. Describe Your Brand Voice:

• Why It's Useful: A description can provide a richer context, ensuring the tone of voice aligns better with your brand's essence

• What You Can Do: Add an optional description, up to 600 characters, that encapsulates your brand's voice. This will help our AI deliver more accurate and tailored listing recommendations

Category Benchmarks are available for the Conversion Rate and calculated across 100,000s of products on a daily basis. They are made available across main and sub-categories per marketplace, whenever data thresholds for statistical significance are passed.

The Conversion Rate on Amazon is defined as the Unit Session Percentage (Units Sold / Sessions *100), the closest proxy to classic ecommerce conversion rates, in line with Amazon's reporting.

The Category Benchmarks are surfaced in the following features:

The Key Performance Indicator (KPI) section provides quick visual indication of brand performance across multiple KPIs, by means of a health bar that goes from red to green. The current input values for each KPI are shown in the top right of each KPI card.

For low-scoring KPIs, recommendations are included in the expandable area of the respective KPI card.

The following overview provides more information on the calculation basis and benchmarks for each KPI.

Once the AI Operations Assistant is enabled for your account, alerts will be updated daily and appear under the To-Do list in the Alert & Recommendations component of the Operations Assistant page.

Below is an overview of the of the available alert types, along with their default timeframes, frequencies & thresholds that trigger them.

As part of the beta user program you will be among the first to get access to new Shopify visualizations - this starts with various sales insights around your Shopify activities in addition to Amazon and will expand to various operational & financial metrics over time.

To get access to Shopify metrics in your Autopilot app you will need to complete a few quick steps.

1. Create a custom Shopify app

Enable custom app development

1. From your Shopify admin, click Settings > Apps and sales channels.

2. Click Develop apps.

3. Click Allow custom app development.

4. Read the warning and information provided, and then click Allow custom app development.

Create the app

1. From your Shopify admin, click Settings > Apps and sales channels.

2. Click Develop apps.

3. Click Create a custom app.

4. In the modal window, enter the App name and select an App developer. The app developer can be the store owner, or any staff or collaborator account with the Develop apps permission.

5. Click Create app.

Set the scope as: read_orders, read_customers

1. You need to have a staff or collaborator account to set these permissions

2. Click Select scopes.

3. In the Admin API access scopes section, select the API scopes that you to assign to the app → select: read_orders and read_customers.

4. Click Save.

Install the app & get the token

1. Click Install app.

2. In the modal window, click Install app.

3. Get the access token by clicking on Reveal token once - you will need this in the next steps.

2. In Autopilot, add your Shopify store

Select Shopify in the Data Services dropdown

• The Data Services section can be found on the Settings page

• Click on Shopify and Connect to move on to entering your Shopify store name

Enter your store name and token

• Enter your store name and token, click submit and the information will securely be passed to Autopilot

• During the beta program, each seller account is limited to one Shopify store

3. Completing your setup

As part of the beta program we will complete your account setup. We will be in touch once your data is ready to use.

For details on how to revoke access, see the following page.

Weekly Insights page lets you kick off your week in style - flowing from Weekly Trends section, to the the Weekly Financial Performance Graph and finally the Weekly Profit & Loss Statement to easily understand the trends you and your team need to be aware of.

Product, brand and/or marketplace level filters can be applied to the whole page. You will therefore be able to filter by one or many ASINs, different brands or Amazon marketplaces and will even be able to combine the filters to enable more powerful options for diving deeper into your performance data.

Weekly Trends

• Week on Week tracking of core KPIs from Amazon Seller Central and Advertising performance

Weekly Financial Performance Graph

• Includes a 6 week visual breakdown of the core financials (Net Sales, CM1-CM3), overlayed by comparable metrics such as Units Sold and Advertising Spend

Weekly Profit & Loss Statement

• Allows you to go to the next level in your weekly business review, digging into the key line-items such as FBA or Advertising fees and analyzing their impact on your bottom-line

• Includes columns for the last 6 weeks, Week on Week, the Trailing 6 Week Average and totals for the last 3 months

Landed Cost of Goods Sold (CoGS) Component

• The Landed Cost of Goods Sold component can be found on the Settings page for both sellers and aggregators

• From here, you can enter the upload process by clicking on the button as indicated below

• You can also access two reports once the initial data processing and CoGS upload is complete

  • All SKUs and Uploaded CoGS report: overview of all SKUs we have tracked and the CoGS values for those that have been uploaded previously

  • Missing SKUs report: overview of only the SKUs that are missing CoGS data

CoGS Upload Requirements

• Three columns are required for a successful CoGS upload - SKU, Landed Cost of Goods Sold, Currency. These should represent the latest total costs for the sellers SKUs and also include inactive SKUs that were sold historically

• The data can be uploaded via a file that contains the data or can be manually pasted into the 3 columns shown in the screenshot

• Typically, the file upload option is chosen as sellers can use spreadsheets exported from commonly used tools such as Sellerboard.

CoGS Upload: File Upload, Column Matching

• After uploading the file, confirm which columns in their spreadsheet should map to the SKU, Landed Cost of Goods Sold and Currency

• If the currency is not included in the spreadsheet, it can be added manually in the next step

CoGS Upload: Editing on the Fly

• Once the columns from the spreadsheet are mapped, any missing data will be highlighted and can be added manually by the user as they would in a spreadsheet

• For example, the seller's spreadsheet will often not include the currency code by default. Sellers can simply click into the currency field, choose the relevant currency from the list and then double click in the bottom right corner of the field to apply it to all

CoGS Upload: Confirmation

• Once you have completed the spreadsheet upload and editing, you can finalize the submission by clicking on Continue

• Any incomplete data that is not actually required can be discarded at this stage and the total amount of SKUs uploaded will be confirmed

🔧 Technical Details

We’re using HTTPS to deliver a JSON payload to a provided URL using the POST method. The payload structure depends on the event type. We recommend choosing different URLs for different event types.

The supported event types are:

• Product listing patch published

• Product listing issue change (new / removed issues)

🔐 Authentication

For authentication we support adding a shared secret to the request header, for instance Authorization: Token <shared secret>. This allows you to easily validate any incoming request to the provided URL.

🛠️ Implementation Considerations

You can use your favorite tech stack to process the incoming notification and trigger the necessary actions to your internal systems.

We recommend that you process any complex operations in the background, i.e. after confirming that the webhook was correctly received by returning a 2xx HTTP result code (usually 200 or 201).

In case we receive a 4xx/5xx HTTP result code, the webhook will be retried up to 20 times with a progressive backoff.

We include a X-Request-Id header in every request which we recommend logging in case of issues with the received payload.

We’re using an at-least-once delivery paradigm so any actions on your side should be idempotent. Further, the ordering of delivery isn’t guaranteed. For instance in case of error responses from your endpoint the delivery will be retried at a later time. All our payloads include timestamps which will help you resolve those cases.

📝 Payload Schemas

In this section you can find the JSON schemas for the different event types.

Product listing patch published

//
id: https://product_historian.apps.autopilotbrand.com/models/notifications/patch_notification
title: Autopilot Patch Notification
description: Contents of notifications we're sending after a patch was sent to Amazon

"$ref": "#/components/schemas/ListingChangeNotification"

components:
  schemas:
    ListingChangeNotification:
      type: object
      properties:
        seller_id:
          type: string
          description: Selling partner identifier, such as a merchant account or vendor code
        sku:
          type: string
          description: Selling partner provided identifier
        marketplace_id:
          type: string
          description: Amazon marketplace identifier
        created_at:
          type: string
          format: date-time
          description: Timestamp when change was created
        confirmed_at:
          type: string
          format: date-time
          description: Timestamp when change was confirmed submitted
        patch:
          "$ref": "#/components/schemas/ListingPatch"
      required:
      - seller_id
      - sku
      - marketplace_id
      - created_at
      - confirmed_at
      - patch

    ListingPatch:
      type: object
      properties:
        patches:
          description: "One or more JSON Patch operations to perform on the listings item."
          type: array
          items:
            "$ref": "#/components/schemas/PatchOperation"
          minItems: 1
      required:
      - patches

    PatchOperation:
      description: "Individual JSON Patch operation for an HTTP PATCH request."
      type: object
      properties:
        op:
          description: "Type of JSON Patch operation. Supported JSON Patch operations include add, replace, and delete. Refer to [JavaScript Object Notation (JSON) Patch](https://tools.ietf.org/html/rfc6902) for more information."
          enum:
          - add
          - replace
          - delete
          type: string
        path:
          description: JSON Pointer path of the element to patch. Note that for Amazon listings, JSON Patch documents can only add, replace, or delete entire attributes. Patching content within attributes is not supported.
          type: string
        value:
          description: JSON value to add, replace, or delete.
          type: array
          items:
            type: object
            additionalProperties: true
      required:
      - op
      - path

Product listing issue change

// 
id: https://product_historian.apps.autopilotbrand.com/models/notifications/issues
title: Autopilot Issues Notification
description: Contents of notifications we're sending when change to issues is detected

components:
  schemas:
    issue:
      type: object
      properties:
        code:
          type: string
          description: An issue code that identifies the type of issue.
        message:
          type: string
          description: A message that describes the issue.
        severity:
          description: The severity of the issue.
          type: string
          enum:
          - "ERROR"
          - "WARNING"
          - "INFO"
        attribute_name:
          type: string
          description: The names of the attribute associated with the issue, if applicable.
        enforcement:
          type: object
          description: Enforcement actions taken by Amazon that affect the publishing or status of a listing. It also includes details about any associated exemptions.
          properties:
            action:
              description: |
                The enforcement action name.
                Possible values:
                - `LISTING_SUPPRESSED` - This enforcement takes down the current listing item's buyability.
                - `ATTRIBUTE_SUPPRESSED` - An attribute's value on the listing item is invalid, which causes it to be rejected by Amazon.
                - `CATALOG_ITEM_REMOVED` - This catalog item is inactive on Amazon, and all offers against it in the applicable marketplace are non-buyable.
                - `SEARCH_SUPPRESSED` - This value indicates that the catalog item is hidden from search results.
              type: string
              enum:
              - LISTING_SUPPRESSED
              - ATTRIBUTE_SUPPRESSED
              - CATALOG_ITEM_REMOVED
              - SEARCH_SUPPRESSED
            exemption:
              description: The status of the listed enforcement actions and, if applicable, provides information about the exemption's expiry date.
              type: object
              properties:
                status:
                  description: Current exemption status. It can take values such as `EXEMPT`, signifying permanent exemption, `EXEMPT_UNTIL_EXPIRY_DATE` indicating temporary exemption until a specified date, or `NOT_EXEMPT` signifying no exemptions, and enforcement actions were already applied."
                  type: string
                  enum:
                  - EXEMPT
                  - EXEMPT_UNTIL_EXPIRY_DATE
                  - NOT_EXEMPT
                expiry_date:
                  description: Specifies the time when temporary exemptions will expire, and Amazon will begin enforcing the action.
                  type: string
                  format: date-time
              required:
              - status
          required:
          - action
          - exemption
      required:
      - code
      - message
      - severity
    issue_list:
      type: array
      items:
        "$ref": "#/components/schemas/issue"

type: object
properties:
  seller_id:
    type: string
  sku:
    type: string
  asin:
    type: string
  marketplace_id:
    type: string
  detected_at:
    type: string
    format: date-time
  new_issues:
    "$ref": "#/components/schemas/issue_list"
  resolved_issues:
    "$ref": "#/components/schemas/issue_list"
required:
- seller_id
- sku
- asin
- marketplace_id
- detected_at
- new_issues
- resolved_issues

For each financial event listed below, there can be multiple sub-events that are tracked separately, such as adjustments to the original amount, reversals or withholdings (chargebacks) by Amazon.

When filtering the P&L by Product, Brand or Marketplace, certain fees are no longer included in the P&L as they cannot be associated to that level of filtering. These are indicated in the columns Unavailable in Product / Brand Filter and Unavailable in Marketplace Filter below.