SEO Score

What is the SEO Score?

The SEO Score is Autopilot’s key indicator for how well your Amazon product listings are optimized for organic search visibility. It reflects both the quality of your listing content (Titles, Bullet Points, Descriptions, and Search Terms) and the relevance of keywords included, based on Autopilot’s continuously updated Keyword Bank.

By condensing complex keyword data into a single score, Autopilot makes it easy to see whether your listings are moving in the right direction for improved discovery and traffic.

How Autopilot Uses the SEO Score

• Optimization Drafts: Every optimization Autopilot generates for your listings is scored before and after the update. This ensures that new versions are only recommended when they improve your SEO performance.

• Reporting & Transparency: SEO Scores are presented in your customer reports to show the measurable impact of Autopilot’s optimizations across your catalog.

• Comparability: Because the score is normalized across attributes (Title, Bullets, Description, Search Terms), it can be compared across products, brands, categories, and time periods.

What Impacts the SEO Score?

Several factors influence your SEO Score:

1. Keyword Placement

   • Titles (highest impact): The most important keywords are prioritized here.

   • Bullet Points: Next most impactful for search visibility and readability.

   • Search Terms (backend): Capture additional eligible keywords not shown to shoppers.

   • Description: Lower direct SEO weight, but still contributes to discoverability.

2. Keyword Ranking

   • Each keyword in the Autopilot Keyword Bank is ranked by relevance using Amazon SQPR, ad performance, and other data sources.

   • High-ranking keywords drive larger improvements to the SEO Score when included.

3. Compliance & Constraints

   • Amazon’s style guides (e.g. max 200-character titles, 250-character bullet points, no word repetition >2x) determine how many keywords can realistically be included.

   • Autopilot balances keyword coverage with natural, compelling content.

4. Keyword Bank Updates

   • Autopilot updates the Keyword Bank monthly with new Amazon SQPR data, ad performance, and relevancy signals.

   • Because keyword rankings change, your SEO Score can move up or down even if the listing content itself hasn’t changed.

   • This ensures your optimizations always reflect Amazon’s latest search behavior and performance trends.

SEO Score Reporting

Autopilot delivers SEO Score insights to your team via reports. Each report highlights:

• Before vs. After Scores

  • For each ASIN, the report shows the SEO Score prior to optimization and the new score after Autopilot’s update.

  • Improvements are clearly highlighted so you can see the impact at a glance.

• Catalog-Level Impact

  • Aggregated metrics show total improvements across all listings for your brand.

  • This allows you to track progress not just at the product level, but across your entire portfolio.

Why the SEO Score Matters

• Measurable Improvement: You can clearly see how your listings are becoming more competitive in Amazon search.

• Trust & Transparency: Every optimization is supported by a before/after SEO Score and keyword movement data.

• Future-Proof: Regular keyword bank updates ensure your listings stay aligned with Amazon’s evolving search algorithms and shopper behavior