# SEO Score

### What is the SEO Score?

The **SEO Score** is Autopilot’s key indicator for how well your Amazon product listings are optimized for organic search visibility. It reflects both the **quality of your listing content** (Titles, Bullet Points, Descriptions, and Search Terms) and the **relevance of keywords** included, based on Autopilot’s continuously updated Keyword Bank.

By condensing complex keyword data into a single score, Autopilot makes it easy to see whether your listings are moving in the right direction for improved discovery and traffic.

### How Autopilot Uses the SEO Score

* **Optimization Drafts**: Every optimization Autopilot generates for your listings is scored before and after the update. This ensures that new versions are only recommended when they **improve your SEO performance**.
* **Reporting & Transparency**: SEO Scores are presented in your customer reports to show the measurable impact of Autopilot’s optimizations across your catalog.
* **Comparability**: Because the score is normalized across attributes (Title, Bullets, Description, Search Terms), it can be compared across products, brands, categories, and time periods.

### What Impacts the SEO Score?

Several factors influence your SEO Score:

1. **Keyword Placement**
   * **Titles (highest impact)**: The most important keywords are prioritized here.
   * **Bullet Points**: Next most impactful for search visibility and readability.
   * **Search Terms (backend)**: Capture additional eligible keywords not shown to shoppers.
   * **Description**: Lower direct SEO weight, but still contributes to discoverability.
2. **Keyword Ranking**
   * Each keyword in the Autopilot Keyword Bank is ranked by relevance using Amazon SQPR, ad performance, and other data sources.
   * High-ranking keywords drive larger improvements to the SEO Score when included.
3. **Compliance & Constraints**
   * Amazon’s style guides (e.g. max 200-character titles, 250-character bullet points, no word repetition >2x) determine how many keywords can realistically be included.
   * Autopilot balances keyword coverage with natural, compelling content.
4. **Keyword Bank Updates**
   * Autopilot updates the Keyword Bank monthly with new **Amazon SQPR data, ad performance, and relevancy signals**.
   * Because keyword rankings change, your SEO Score can move **up or down even if the listing content itself hasn’t changed**.
   * This ensures your optimizations always reflect Amazon’s latest search behavior and performance trends.

### SEO Score Reporting

Autopilot delivers SEO Score insights to your team via reports. Each report highlights:

* **Before vs. After Scores**
  * For each ASIN, the report shows the SEO Score prior to optimization and the new score after Autopilot’s update.
  * Improvements are clearly highlighted so you can see the impact at a glance.
* **Catalog-Level Impact**
  * Aggregated metrics show total improvements across all listings for your brand.
  * This allows you to track progress not just at the product level, but across your entire portfolio.

### Why the SEO Score Matters

* **Measurable Improvement**: You can clearly see how your listings are becoming more competitive in Amazon search.
* **Trust & Transparency**: Every optimization is supported by a before/after SEO Score and keyword movement data.
* **Future-Proof**: Regular keyword bank updates ensure your listings stay aligned with Amazon’s evolving search algorithms and shopper behavior