Alerts & Recommendations
Intelligent Product Alerts and Recommendations
Once the AI Operations Assistant is enabled for your account, alerts will be updated daily and appear under the To-Do list in the Alert & Recommendations component of the Operations Assistant page.
Below is an overview of the of the available alert types, along with their default timeframes, frequencies & thresholds that trigger them.
Alert Type | Timeframe | Threshold | Frequency | More Details & Recommendations |
---|---|---|---|---|
Account Health Risk | Day-to-day for specific Seller Central Account & Marketplace | At Risk, Critical or Deactivated Status | Daily | Common reasons for suspension include issues with product listing quality, customer complaints, and policy violations related to shipping and handling. Address specific violations and request a review of the account from Amazon's seller support. |
Advertising Cost of Sales (ACoS) Increase | 2-week comparison: past 14 days compared to 14 days before | Any increase in ACoS | Daily | Check Ad Conversion Rate, Cost per Click, and Revenue per Click before optimizing ad campaigns. |
Advertising Spend Drop | Week-on-week rolling 7-day comparison | Spend drops to 0 | Daily | Investigate payment method issues, ad disapprovals, and changes in advertising campaign settings. |
Bestseller Rank (BSR) Drop | Day-to-day drop for a specific category on a specific marketplace | Any drop in BSR | Daily | Review competition in the category, check listing accuracy, ensure high-quality images, review pricing, and optimize for keywords. |
Buy-Box Rate Drop | Day-to-day for a specific Amazon marketplace | Any drop in Buy-Box Rate | Daily | Check listing accuracy, monitor competition, ensure competitive pricing, consider offering promotions or discounts, and improve shipping speed and delivery options. |
Category Benchmark Alert: Conversion Rate | Daily comparison of a product's conversion rate (= Unit Session Percentage on Amazon) with the conversion rate of its product category (main and sub category depending on availability) | When the product conversion rate is at least 10% lower than the category conversion rate benchmark | Daily | The category benchmarks are calculated across thousands of products and made available for main and sub-categories where available. The conversion rate calculation is made up of the unit session percentage, the closest available proxy on Amazon to traditional conversion rate calculations. |
Conversion Rate Drop | Week-on-week rolling 7-day comparison. | A conversion rate drop of more than 10%, where Conversion Rate = Unit Session Percentage (the Amazon equivalent of classic ecommerce conversion rate) | Daily | |
Inactive Product Listing | Day-to-day for a specific marketplace | Active one day, inactive the next day | Daily | Check Seller Central for notifications from Amazon, review the product in line with Amazon policies, and check the Autopilot Inventory Page for an overview. |
Low SKU Profit Margin | Last 8 weeks | Below 5% | Daily | Review costs, review product listings for accuracy, ensure high-quality images, optimize for keywords, consider diversifying the product line or expanding into new marketplaces. |
Low-Stock Inventory | Based on the latest Amazon FBA data | Estimated days of supply are less than the lead time | Daily | Check estimated days of supply remaining, minimum quantity that should be reordered, and maximum shipping date. |
Pricing Health | Day-to-day for a specific marketplace | Same product available at a lower price on Amazon | Daily | Review pricing strategy and consider lowering the price. |
Product Listing Health | Based on the latest product listing data | Listing Strength Score is 5 or lower | Daily | The product listing strength score is a score out of 10, based on factors such as space and keyword utilization across the listing Title, Bullet Points, Description and Search Terms (Backend) |
Product Rating Drop | Day-to-day for a specific marketplace | Any drop in Product Rating | Daily | Review customer feedback for common complaints, review supplier choice and manufacturing process for product quality complaints, respond to customer reviews, and encourage positive reviews. |
Zero Advertising Spend | Last 8 weeks | Spend is 0 | Daily | Investigate payment method issues, ad disapprovals, and changes in advertising campaign settings. |
Autopilot Account Disconnected | Day-to-day for a specific seller central account | Seller central Autopilot authentication was revoked | Daily | Re-authenticate relevant account via Autopilot settings page. |
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