The Keyword Bank
Last updated
Last updated
The Keyword Bank is an integral part of Autopilot's Listing Optimization feature. Keyword data is imported from multiple sources for each product and ranked based on the likelihood of users to click and convert when seeing your product on the Amazon search results page for those queries.
The keyword bank then automatically injects the highly relevant Amazon search terms into your Autopilot listing recommendations to enhance product page views and conversions.
What is the Keyword Bank?
The Keyword Bank serves as a repository of Amazon search terms, specifically tailored for each ASIN/marketplace combination in your portfolio. It's designed to improve the relevance and performance of your Amazon listings.
Features
Automated Keyword Ingestion: Ingests 100s of Amazon search terms per ASIN/marketplace combination from multiple sources
Ranked Keywords: Keywords are ranked based on their likelihood to click and convert, utilizing data from multiple sources
Automated Keyword Tagging: Adds an extra layer of brand safety within the listing recommendation process by excluding terms that users are searching for but that you would not want to include in your listing, such as competitor brand names
Benefits
Increased Relevance and Conversion: The Keyword Bank enhances the performance of your Amazon listings by automatically injecting highly relevant keywords that users are searching for on Amazon
Brand Safety: The automated keyword tagging mechanism ensures that your listings remain clear of unwanted words
The Keyword Bank and Keyword Injection Indicators are built into Autopilot Listing Optimization features
