Ask or search…
Comment on page

Category Benchmarks

Enabling product performance comparisons within your product category
Category Benchmarks are available for the Conversion Rate and calculated across 100,000s of products on a daily basis. They are made available across main and sub-categories per marketplace, whenever data thresholds for statistical significance are passed.
The Conversion Rate on Amazon is defined as the Unit Session Percentage (Units Sold / Sessions *100), the closest proxy to classic ecommerce conversion rates, in line with Amazon's reporting.
The Category Benchmarks are surfaced in the following features: